Today’s edition is brought to you by:

What You’ll Learn Today 🧠 

1. Our 14 Emails in 14 Days Email Approach to rocket ship your revenue

2. Leveraging PostScript to Close SMS Revenue in under 7 days

3. BONUS: New Tool for Creative Ideation with an awesome UI

Overview

In the ever-evolving landscape of eCommerce, where competition is fierce and customer loyalty is golden, brands are constantly seeking innovative strategies to not only captivate but also retain their audience. This edition of our newsletter dives deep into the transformative power of email marketing as a pivotal tool for nurturing and converting leads into loyal customers.

At the heart of our exploration is a compelling approach: the "14 Emails in 14 Days" strategy. This method capitalizes on a critical observation—once a potential customer shares their email, there is a narrow 14-day window that dramatically influences their likelihood of conversion. Statistics reveal a stark reality; the probability of converting a lead drops by over 70% beyond this period. It’s a race against time, and precision is key.

Grab some time with our team to help overhaul your email marketing strategy & implement these tips + the low hanging fruit we identify that’s unique to your brand.

Our journey doesn’t end with just making a sale; it’s about overcoming the first-order hurdle and setting the stage for sustained engagement. We’ll unravel how to make an irresistible first impression with a strategic pop-up offer and a masterfully crafted Welcome Email, laying the foundation for a series of communications designed to secure that all-important first purchase.

Beyond the initial conversion, our focus shifts to retention—the art of keeping your customers coming back. We’ll dissect the anatomy of successful email sequences and unveil how to leverage Postscript, our SMS tool of choice, to replicate these strategies effectively. Our spotlight on Moon Pod’s SMS campaign within the first six days of sign-up intent will provide a practical blueprint for integrating email and SMS marketing into a cohesive retention strategy.

As we navigate through these insights and strategies, our goal is to equip you with the knowledge and tools to transform your email marketing efforts into a formidable engine for growth and customer loyalty. Get ready to embark on a journey that will redefine how you engage, convert, and retain customers in the dynamic world of eCommerce.

Stay tuned as we delve into the specifics of the "14 Emails in 14 Days" strategy and uncover the secrets to mastering retention through email and SMS marketing.

The "14 Emails in 14 Days" Strategy

Welcome Series: Engineering the Path to Purchase

The "14 Emails in 14 Days" strategy is an intensive campaign structured to lead a potential customer through a journey from interest to purchase with a blend of value propositions, reminders, and final offer nudges. Here’s the modified breakdown considering the provided context:

Email 1: The Opt-In Offer Email This is where the conversion journey begins. Immediately after the opt-in, deliver a powerful value proposition paired with the first offer—ideally, something compelling but just short of the best deal possible. The email must be mobile-optimized with the copy and main Call-To-Action (CTA) within the first mobile view. Use an auto-applying discount code URL in the CTA button and on all images to facilitate a seamless shopping experience.

Email 2-9: The Angles Series In this series, explore various facets of your brand to build interest and engagement:

• Email 2 (Angle 1): Offer a reminder with a narrative around the brand's origin or ethical practices, for instance.

• Email 3 (Angle 2): Shift focus to the unique features of your products, highlighting innovation or design.

• Email 4 (Angle 3): Share social proof, testimonials, or reviews that bolster credibility.

• Email 5 (Offer #1 Expiring): Stir a sense of urgency signaling the end of Offer #1.

• Email 6 (Offer #1 Last Chance): Push the urgency further with a last chance prompt for Offer #1.

• Email 7 (Angle 4): Delve into the lifestyle and community aspect of your brand, painting a picture of the life your customers enjoy.

• Email 8 (Angle 5): Discuss the superior customer service and support that sets you apart.

• Email 9 (Angle 6): Address any objections that might prevent purchase, such as a hassle-free return policy or glowing user case studies.

Email 10-11: Introducing and Urging New Offer #2 Here, make a strategic shift in your offers:

• Email 10 (New Offer #2): Present a new offer, possibly more enticing than the first, like adding free shipping to the existing discount.

• Email 11 (New Offer #2 Last Chance): Emphasize that this improved offer is for a limited time, nudging leads toward a decision.

Email 12-14: The Final Push with Angle and Offer #3 These emails are crucial for conversion and setting the stage for retention:

• Email 12 (Angle 7): Wrap up the angles series by highlighting an angle not previously covered, such as sustainability efforts or a brand milestone.

• Email 13 (New Offer #3): Elevate the offer to the highest level—this could be the largest discount or the most generous package, presented as a rare opportunity.

• Email 14 (New Offer #3 Last Chance): This final email is the closing argument. Reiterate the value of Offer #3, underscoring that it's the final opportunity to avail the exceptional deal.

Essential Email Elements:

Each email should be visually engaging and content-rich yet succinct, with a clear focus on the CTA. Ensure that every email is designed with a responsive template so that the key elements are visible without scrolling on mobile devices—this is essential given the high percentage of users who access their email on mobile. Each CTA should lead to a landing page where the discount is automatically applied, minimizing friction and encouraging immediate action.

Leveraging Technology:

Automation is key in deploying this high-frequency email strategy effectively. Use an email marketing tool that allows you to schedule these emails, segment your audience for personalized experiences, and track performance metrics to optimize future campaigns. We use Klaviyo with all of our clients for example!

Want us to take a look at your Email Marketing approach. Grab some time on our calendar HERE.

Other Flows to Work on after Your 14 Day Welcome Series

1. Browse Abandonment - At Least 2 emails

2. Add to Cart Abandonment - At least 3 emails

3. Checkout Abandonment - At least 2 emails

These should trigger in between our Welcome Series & replicate the offer seen in the Welcome Series. (If you want to learn how to do that grab some time with us, we’ll be happy to run you through it.)

Using SMS to Close First-Time Customers

Harnessing the Power of Postscript's 2FA Approach in SMS Marketing

In the realm of eCommerce, SMS marketing emerges as a vital channel for engaging with customers, offering a more immediate and personal connection. Postscript, a leader in SMS marketing technology, brings a novel touch to this domain with its innovative 2FA (two-factor authentication) approach. This system not only ensures a secure opt-in experience but also leverages autofill capabilities on mobile devices, drastically enhancing opt-in rates. Brands transitioning to Postscript have reported a significant uptick in engagement, experiencing 2 to 3 times the opt-in rates compared to other platforms.

The Conversational Strategy: Maximizing the First 7 Days

Embracing a conversational tone, Postscript enables brands to deploy timely and relevant messages, capturing the attention of potential customers in the crucial first 7 days post-opt-in—half the duration of our strategic email window, yet equally potent. Here's how to employ Postscript's capabilities to foster conversations that convert:

Day 1: Rapid Engagement Initiate contact by extending the discount offer, then progress to inquiring about the customer’s interests. Escalate the dialogue by tempting them with an even better discount, and conclude the day with a gentle probe into any hesitations preventing their purchase. This dynamic back-and-forth facilitates real-time interaction, with the system generating pre-filled responses or allowing real people to step in and continue the conversation, tailoring the experience to individual queries and concerns.

Day 2: Personal Touch Humanize your brand by assuring the customer that behind the automated texts is a real person ready to assist. This personal reach-out can be pivotal in establishing trust and providing a touch of authenticity to your brand's voice.

Day 3: FOMO and Incentives Inform them that the initial discount has expired to create a sense of FOMO (Fear Of Missing Out), but immediately offer a lifeline by asking if they're interested in another discount, keeping the momentum of the conversation going.

Day 4: Exclusive Offer Elevate the sense of exclusivity by offering an upgraded discount, sanctioned uniquely for them as a first-time buyer. This not only rewards engagement but also makes them feel valued and special.

Day 5: Extension Generosity Exhibit flexibility by proposing an extension of the special offer. This act of generosity can sway those who are still on the fence, signaling that your brand prioritizes customer satisfaction over a quick sale.

Day 6: Understanding Barriers Engage in a final conversational push, seeking to understand the barriers to purchase. This direct line of inquiry shows that you’re attentive to customer needs and willing to address their specific concerns, potentially unlocking key insights into customer hesitations that can inform broader marketing strategies.

Postscript’s Unique Value Propositions

With Postscript's 2-way SMS messaging, you're not just broadcasting messages; you're engaging in a dialogue. This conversational approach allows for:

• Higher Engagement: Postscript's autofill feature significantly simplifies the opt-in process, leading to higher engagement rates.

• Real-time Interaction: The immediacy of SMS enables real-time interactions that can nudge customers further down the funnel more swiftly than email.

• Personalized Experience: Conversations can be personalized based on customer responses, providing a tailored shopping experience.

• Actionable Insights: Responses from customers offer valuable data, offering insights into customer preferences and objections.

• Customer Centricity: By offering extensions and personalized discounts, you're demonstrating a commitment to customer satisfaction and flexibility.

Introducing Visual Electric: A New Horizon in AI-Generated Imagery

In the dynamic world of AI-assisted design, Visual Electric emerges as a promising tool for designers and eCommerce businesses, joining the ranks of established platforms like Midjourney and DALL-E. Visual Electric distinguishes itself by providing an interface that’s both intuitive and conducive to the creative processes designers cherish, enhancing usability without sacrificing the sophistication required for professional output.

Visual Electric versus Midjourney and DALL-E: A Comparison

While Midjourney is praised for its high-resolution output and intricate detail, making it suitable for industries like fashion, advertising, and e-commerce, DALL-E is renowned for its ease of use and rapid generation of images, especially appealing for content creators and artists seeking efficiency in transforming textual descriptions into visuals​​​​.

Visual Electric steps into this arena with the promise of an interface tailored to designers' needs, potentially streamlining the creative process even further. It builds on the foundation laid by its predecessors by offering an intuitive user interface, which is an essential feature for designers who require a balance of control, speed, and simplicity in their workflow.

Ease of Use: The Designer's Dream

One of the most lauded aspects of Visual Electric is its user interface, which appears to be more accessible to those familiar with design software. This accessibility is a crucial advantage for eCommerce, where time is often of the essence, and the need for rapid prototyping and iteration is paramount. The ability to quickly generate and modify images can significantly enhance the efficiency of designing marketing materials and product displays.

Why Visual Electric's UI Stands Out for eCommerce and Designers

Designers and eCommerce professionals require tools that not only generate high-quality images but also integrate seamlessly into their design processes. Visual Electric's UI appears to be built with this in mind, offering straightforward navigation and the kind of user experience that can reduce the learning curve and facilitate quicker adoption within a team.